Pet insurance provider Direct Line has warned owners of the dangers of feeding too many sweet treats to their dog.
The company claims that not taking enough care over their dog's health could lead to severe health problems, irrespective of whether a pet insurance policy covers the animal.
Direct Line, which provides pet insurance, along with home insurance, car insurance, life insurance, travel insurance, personal loans, mortgages and savings, also claims that UK residents are spending more on parties for the animals.
Over a third of UK residents now throw mark their dog's birthday celebrations, spending £36 million a year.
Chris Price, head of Direct Line pet insurance, states that the care we show to the animals indicates that Britain is a nation of dog-lovers.
"Although owners are acting in good faith, they do need to be careful not to over-indulge their dog with sweet treats that are bad for them since this could lead to health problems and expensive visits to the vets," he said.
Mr Price suggests other treats, such as "extra long walkies", to mark the occasion which would be beneficial to the animals' health, rather than detrimental.




