Financial services provider Sainsbury's Bank has revealed that it is now offering a 50 per cent introductory discount for life insurance cover to customers who switch companies.
Available until April 23rd 2007, the insurance provider is halving the cost of life insurance protection for the first three months to customers who switch either by phone or via online banking.
Meanwhile, insurance customers may also be interested to know that the standard cost of life insurance cover starts from £5 per month.
This is 18 per cent cheaper than some other high street life insurance providers, meaning policyholders could potentially save £207 over the course of a 15-year insurance term.
"Life insurance can help provide great peace of mind in the knowledge that your dependents could receive a cash lump sum if you were to die," remarked Claire Moyles, life insurance manager at Sainsbury's Bank.
"Quality cover does not have to be expensive."
Earlier this month, mortgage specialist Charcolonline highlighted the potential life insurance windfall to be had by quitting smoking.
According to the company, a 35-year old male must pay £17 per month during a 25-year term if he smokes, compared to £9 if he does not.




