A new "pick and mix" home insurance product, aimed at people aged 50 and over, has been launched by financial services provider Lloyds TSB .
Through the product, the bank will allow consumers to tailor their own cover from a variety of available options. The plan will be called the Lloyds TSB Insurance Personal Home Plan and it has been designed for financially astute individuals who do not wish to pay for cover they do not need.
"Personal Home Plan fundamentally changes the way the over 50s can buy insurance, enabling us to offer more tailored premiums and treat customers as individuals," stated Alasdair Lenman, sales director at Lloyds TSB Insurance .
The plan will include cover for fire, theft, flood and subsidence as standard but will enable consumers to choose from 21 other options to suit their lifestyle. Lloyds TSB is one of the largest banking groups in the UK and has its headquarters in London.




