Car insurance tailored for older drivers

Tue, 25 Mar 2008

Saga has launched a new price comparison site for car insurance aimed at people over 50.

The insurer claims that ConfidentCover.com is perfectly suited for the older driver who is interested in getting a better deal on their car insurance. Research shows that around 70 per cent of drivers over the age of 50 have been to an aggregator online to look at car insurance.

Andrew Goodsell, chief executive, Saga Group, said: "Today's over-50s are increasingly web-savvy.

"However, a number told us that they were not confident that they would get the cover they wanted if they used a generic price comparison site. So we created ConfidentCover.com in response to that need."

When surveyed by Saga, 83 per cent of people said they found most price comparison sites failed to consider many important policy details and put low premiums above every other factor.
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