A new government campaign hoping to raise motorists’ awareness of the risks of driving when tired has received an enthusiastic response from Sainsbury’s Car Insurance .
Joanne Mallon, Sainsbury's Car Insurance manager, said that it was important for this issue to be addressed and that the insurer would support the campaign.
She said that motorists sometimes find it tempting, while driving long distances, to keep on going through the tiredness, but advised: "Taking at least the recommended break of 15 minutes every two hours could be the difference between having an accident or arriving safely."
Research commissioned by the insurer has shown that 34 per cent of drivers say that, in any given month, they drive while they are tired. The same study also found that 68 per cent of those surveyed admitted to participating in some form of dangerous activity while driving.
To help reduce road accidents, the Association of British Insurers recently called for a minimum of one-year learning period for new drivers .
Car Insurer supports tiredness campaign
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Car Insurer supports tiredness campaign
Mon, 31 Mar 2008
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