Leading mutual insurer LV= has teamed up with WRVS, one of Cilla Black’s chosen charities . Cilla be promoting the ‘50 Plus Plan’ for LV= in an advertising campaign.
LV= will donate £1 to the charity WRVS for every new 50 Plus Plan taken out during 2008. The money raised through this scheme will be used to support the range of services provided by WRVS’ 56,000 volunteers, helping elderly people stay independent at home and active in their community."
Cilla Black said: "I am delighted that LV= is helping one of my favourite charities. This generous pledge will make a real difference by alleviating loneliness and helping older people to get out and about. As a mutual insurance provider LV= really cares about its customers and the community, and this shows through with this fantastic collaboration with WRVS."
The 50 Plus Plan is a life insurance policy for 50 to 80 year olds. It offers guaranteed cover without being asked any health questions and a cash lump sum payable on death.
Cilla Black to promote insurance plan for the over 50s
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Cilla Black to promote insurance plan for the over 50s
Fri, 14 Mar 2008
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